About
"Rally" is a mobile responsive web app for commuters who would like a safe way to meet fellow commuters. Unlike apps for meeting friends, Rally utilizes users' professional connections and matches them based on routes.
Rally started as the brain-child of Ben Li. He noticed that target groups felt especially un-safe on their commutes to & from work in this post-election era. Ben's idea has evolved to a web app that connects users with people in their professional network that have similar routes, using an algorithm Ben developed.
My Role
- Sketching 1st iteration of the web app & mobile responsive design
- Information Architecture for web app
- Produced a screen flow
- Define research plan, administer usability tests & user interviews
- Ideate on app direction, iterate wireframes
- Generate wireframes + clickable prototype
- Produce high fidelity mockups
- Copy writing, message framing for product pitch